Well, I guess it had to happen sooner or later. I was really starting to get used to the Fiesta Movement – it was a way of life really. (Really).

During the movement my months were based around my missions, and my days were based largely around the Fiesta in some way or another. I planned my social life around trying to involve the Fiesta – and of course always offered to drive so everyone could enjoy the Fiesta even just a little bit.
Although I do still have my Fiesta (I’m 1 of 9 agents that was designated a “Fiesta Expert,” and I now am tasked with responding to public questions from Ford’s website), it isn’t quite the same. I enjoyed the missions… the fun, the games, and the friends.

I also met some truly amazing people because of the Fiesta Movement. I think above all this will be the part I will cherish from the Fiesta Movement. Honestly – aside from the once-in-a-lifetime experience(s) that the Fiesta Movement provided, I think I will remember the people above all else. I can now say that I have friends stretching coast to coast, top to bottom.
I have friends at Ford, fellow agents, folks at various media outlets and even out in the general public. Some of the coolest people were some of my “followers” that have e-mailed me over the months. Seriously, I had “followers.”
How cool is that?
I’m just a normal guy that happens to love Fords, and was lucky enough to be selected to be a part of one of the most momentous social and business related movement of all time. Colleges will be teaching students about the Fiesta Movement for years and years to come. Businesses will be struggling to grasp exactly what the Fiesta Movement was all about… and how Ford managed to not only pull it off so extremely well, but how they even came up with it in the first place.
People (myself included) are already asking Ford what their “next Fiesta Movement” will be, and businesses (if they want to be relevant) need to be asking themselves the very same question.

Ford found a way to connect with its customers in a way no company ever has before on such a grand scale. Then, to take it to the next level, Ford connected the customers by coming full circle right back to the rest of its customers.
Ford said, “Hey, we have an amazing product in the (European) Fiesta, and we have so much confidence in this product that we are going to put it in the hands of 100 uncensored media-savvy folks and let them tell the world what they genuinely think.”
Ok, I paraphrased that… but you get the point. Ford even picked some agents that were very vocal about NOT owning, having ever owned, or even wanting to own a Ford vehicle. I know they were genuine too because I got to know one of them during training.
I cornered said agent on the final day of the movement and very plainly asked, “So, what’s the verdict?”
His reply? “Well, (with a grin on his face), we liked the Fiesta so much my wife and I are getting a Ford Edge any day now.”
Ford needs stories like this. Ford needs to show Americans that times have changed and we aren’t dealing with the Ford products of yester-year – it’s time for the perception about American (especially Ford) automobiles to catch up with reality. The reality is Ford is producing some of the most technologically advanced, safest, most fun and best engineered vehicles on the road today.
But I digress… I must say in conclusion that I find myself eternally grateful to Ford and Connie Fontaine for creating the Fiesta Movement. I can quite literally say that I now have a career
( www.LeftLaneNews.com ), friends, and memories to last a lifetime.
Thank you Ford – and don’t forget about us…I know I won’t forget about you anytime soon.

-Mark Kleis
“Super” Agent 67